Fractional Growth · Freelance & project-based
I run paid media, performance creative, and lifecycle.
Freelance, hands-on growth for teams that need an operator, not another retainer. I’ve scaled paid from $10K to $1M a month and cut CPA from $400 to $85. Now I do that work directly, for a few companies at a time.
01 / What I run
Three levers, run by one operator.
i.
Paid Media
Plan, launch, and scale paid across Meta, Google, and the channels that fit. Tight measurement, honest reporting, and spend that only grows when the unit economics hold up.
ii.
Performance Creative
Ad creative built to convert, not just to win awards. Concepts, briefs, and a testing system that finds the winners fast and kills the rest.
iii.
Lifecycle
Email, onboarding, and retention that compound what paid brings in. Turn first purchases into repeat revenue instead of one-time spikes.
02 / Proof
Numbers from the work.
-
$400 → $85
CPA reduced at Bloomberg
-
$10K → $1M
monthly paid spend scaled, 4:1 LTV:CAC
-
+400%
DTC revenue at TubeBuddy
-
4x
revenue growth at People Inc.
The full record, including the operating roles behind these numbers, lives on the career page.
03 / The fit
How we’d work.
Who it’s for
Growth-stage teams with traction and real budget.
You need someone senior to own paid, without a full-time hire or a bloated agency. You want a person in the account, not a slide deck.
How it works
Start with a paid audit.
From there, project-based or a monthly engagement. Senior hands on the account, clear reporting, and spend that scales only when the math works.
Let’s run your paid.
Tell me where growth is stuck. I’ll tell you what I’d do about it.