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The long version

Where I’ve built.

Marketing and growth leadership across SaaS, digital subscriptions, and consumer platforms. The throughline: teams and systems that connect acquisition, conversion, retention, and measurement.

Currently

Chief Marketing Officer & Founder

The Remarkable Agency

I’m building a growth marketing agency for SaaS and subscription businesses. Our work connects paid acquisition, performance creative, conversion, retention, and AI search, with specialists accountable for client delivery.

My focus is the team, the approach, and the systems behind the work. I also build practical AI tools that help us research, produce, measure, and learn faster.

My most recent in-house role was leading marketing and growth at People Inc. My earlier roles include CMO at BENlabs, Head of Marketing at TubeBuddy, and Global Head of Performance Marketing at Bloomberg Media.

Selected impact

  • $200M in pipeline at AI services platform via enterprise ABM, supporting close of Adobe; pursuits included Coca-Cola and Apple.
  • Scaled Bloomberg's consumer subscription business from <$1M to ~$100M in ~3 years while reducing CPA from $400 to $85.
  • Increased direct-to-consumer SaaS revenue by 400% through pricing, packaging, checkout, and full-funnel execution.
  • Drove 4x revenue growth and improved MAU retention by 75% via lifecycle analytics, segmentation, and experimentation cadence.

Experience

  1. 01

    2025 – 2026

    New York

    Head of Marketing & Growth

    People Inc. (MyRecipes)

    • · Built the marketing operating system from scratch, spanning KPI governance, attribution dashboards, and experimentation cadence. Enabled data-driven prioritization and executive reporting.
    • · Drove 4x revenue growth across consumer and B2B advertising revenue by aligning GTM priorities, performance levers, and measurement standards.
    • · Improved MAU retention by 75% through lifecycle analytics, segmentation, and experimentation.
    • · Grew platform to 2M+ monthly active users by connecting editorial, product, and performance into a unified engine.

  2. 02

    2020 – 2024

    New York

    EVP, Chief Marketing Officer

    BENlabs AI

    • · Owned global brand narrative, positioning, and GTM strategy for an AI-driven enterprise platform; translated complex technical capabilities into clear value propositions for senior buyers.
    • · Built and led enterprise ABM targeting Fortune 50 accounts, creating $200M in pipeline and supporting close of Adobe; pursuits included Coca-Cola and Apple.
    • · Scaled marketing organization from 3 to 40 across brand, demand gen, product marketing, communications, and operations.
    • · Operationalized attribution and ROI measurement; translated performance into weekly budget reallocation, pipeline forecasting, and board-ready reporting.

  3. 03

    2020 – 2024

    Remote / New York

    Head of Marketing

    TubeBuddy (BENlabs subsidiary)

    • · Increased direct-to-consumer revenue by 400% through pricing, packaging, checkout optimization, and full-funnel execution across SaaS subscription tiers.
    • · Grew SEO traffic by 300% through content strategy and distribution discipline; serving 100+ countries with 70% international revenue.
    • · Built and led PLG growth pod across Product Management and Design; achieved LTV:CAC of 3:1.

  4. 04

    2018 – 2020

    New York

    Global Head of Performance Marketing

    Bloomberg Media

    • · Helped scale subscription revenue from <$1M to ~$100M in ~3 years; reduced CPA from $400 to $85 by standing up foundational measurement and audience infrastructure.
    • · Scaled paid media investment from ~$10K/month to ~$1M/month while improving unit economics to LTV:CAC of 4:1.
    • · Launched a $5M ARR financial-services product; drove subscriber growth partnerships with Samsung, American Express, and Barnes & Noble.
    • · Operated in regulated, privacy- and compliance-constrained environments alongside Legal, Data, and Product.

  5. 05

    2016 – 2018

    New York

    Marketing Director, Product Marketing & Content

    Verizon Media (go90)

    • · Grew consumer entertainment app by 1M monthly active users through full-funnel marketing, retention, and partnership activations; managed a 10-person team.
    • · Led partnership marketing with NFL, NBA, and Sony Music; orchestrated launch programs for premium content partnerships.

  6. 06

    2014 – 2016

    San Jose, CA / Basking Ridge, NJ

    Marketing Director, GTM & Multicultural Segments

    Verizon Wireless

    • · Managed 24-person team across six states; acquired 300K customers through improved strategy, budget allocation, and execution.
    • · Supported launches of Google Pixel and iPhone 6.

  7. 07

    2007 – 2013

    New York

    Product Manager

    AIG

    • · Captured $20M+ in legal savings by launching a time- and activity-based measurement framework used for internal reporting and decision-making.

  8. Earlier

    • ·Citigroup (Technology)
    • ·Mars Chocolate (Associate Brand Manager)
    • ·Lean Startup Machine (GTM Manager)

Education

  • NYU Stern School of Business . MBA
  • New York University . B.A., Philosophy