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The long version

Where I’ve built.

Fifteen years building full-stack marketing engines across B2B SaaS, AI, and enterprise services. The throughline: measurement discipline, lifecycle thinking, and operating systems that compound.

Currently

Independent consulting and AI building. Working with growth-stage companies on brand, demand, and the operating systems behind them. Building tools and systems that put AI to work in ways that respect the craft.

AI-native in daily work, including Claude, Claude Code, n8n, and Profound. Comfortable presenting performance to boards while balancing brand-building with short-term revenue targets.

Selected impact

  • $200M in pipeline at AI services platform via enterprise ABM, supporting close of Adobe; pursuits included Coca-Cola and Apple.
  • Scaled Bloomberg's consumer subscription business from <$1M to ~$100M in ~3 years while reducing CPA from $400 to $85.
  • Increased direct-to-consumer SaaS revenue by 400% through pricing, packaging, checkout, and full-funnel execution.
  • Drove 4x revenue growth and improved MAU retention by 75% via lifecycle analytics, segmentation, and experimentation cadence.

Experience

  1. 01

    2025 – 2026

    New York

    Head of Marketing & Growth

    People Inc. (MyRecipes)

    • · Built the marketing operating system from scratch, spanning KPI governance, attribution dashboards, and experimentation cadence. Enabled data-driven prioritization and executive reporting.
    • · Drove 4x revenue growth across consumer and B2B advertising revenue by aligning GTM priorities, performance levers, and measurement standards.
    • · Improved MAU retention by 75% through lifecycle analytics, segmentation, and experimentation.
    • · Grew platform to 2M+ monthly active users by connecting editorial, product, and performance into a unified engine.

  2. 02

    2020 – 2024

    New York

    EVP, Chief Marketing Officer

    BENlabs AI

    • · Owned global brand narrative, positioning, and GTM strategy for an AI-driven enterprise platform; translated complex technical capabilities into clear value propositions for senior buyers.
    • · Built and led enterprise ABM targeting Fortune 50 accounts, creating $200M in pipeline and supporting close of Adobe; pursuits included Coca-Cola and Apple.
    • · Scaled marketing organization from 3 to 40 across brand, demand gen, product marketing, communications, and operations.
    • · Operationalized attribution and ROI measurement; translated performance into weekly budget reallocation, pipeline forecasting, and board-ready reporting.

  3. 03

    2020 – 2024

    Remote / New York

    Head of Marketing

    TubeBuddy (BENlabs subsidiary)

    • · Increased direct-to-consumer revenue by 400% through pricing, packaging, checkout optimization, and full-funnel execution across SaaS subscription tiers.
    • · Grew SEO traffic by 300% through content strategy and distribution discipline; serving 100+ countries with 70% international revenue.
    • · Built and led PLG growth pod across Product Management and Design; achieved LTV:CAC of 3:1.

  4. 04

    2018 – 2020

    New York

    Global Head of Performance Marketing

    Bloomberg Media

    • · Helped scale subscription revenue from <$1M to ~$100M in ~3 years; reduced CPA from $400 to $85 by standing up foundational measurement and audience infrastructure.
    • · Scaled paid media investment from ~$10K/month to ~$1M/month while improving unit economics to LTV:CAC of 4:1.
    • · Launched a $5M ARR financial-services product; drove subscriber growth partnerships with Samsung, American Express, and Barnes & Noble.
    • · Operated in regulated, privacy- and compliance-constrained environments alongside Legal, Data, and Product.

  5. 05

    2016 – 2018

    New York

    Marketing Director, Product Marketing & Content

    Verizon Media (go90)

    • · Grew consumer entertainment app by 1M monthly active users through full-funnel marketing, retention, and partnership activations; managed a 10-person team.
    • · Led partnership marketing with NFL, NBA, and Sony Music; orchestrated launch programs for premium content partnerships.

  6. 06

    2014 – 2016

    San Jose, CA / Basking Ridge, NJ

    Marketing Director, GTM & Multicultural Segments

    Verizon Wireless

    • · Managed 24-person team across six states; acquired 300K customers through improved strategy, budget allocation, and execution.
    • · Supported launches of Google Pixel and iPhone 6.

  7. 07

    2007 – 2013

    New York

    Product Manager

    AIG

    • · Captured $20M+ in legal savings by launching a time- and activity-based measurement framework used for internal reporting and decision-making.

  8. Earlier

    • ·Citigroup (Technology)
    • ·Mars Chocolate (Associate Brand Manager)
    • ·Lean Startup Machine (GTM Manager)

Education

  • NYU Stern School of Business . MBA
  • New York University . B.A., Philosophy