Marketing executive for growth‑stage SaaS and AI companies
I help founders turn traction into a repeatable growth system.
Marketing executive with a fifteen-year track record leading growth teams. Available for advisory, hands-on fractional work, and select full-time roles.
Currently: Founder & Advisor · Marketing Executive
Previously
02 / About
I help companies get clearer about who they sell to, build a pipeline they can measure, and use AI to remove the busywork.
I’m a Dominican-born growth executive based in Montclair, New Jersey. I’ve spent fifteen years scaling marketing, most recently at Bloomberg Media, BENlabs, TubeBuddy, and People Inc. Building teams, pipelines, and the kind of growth systems that still hold up years later. These days I’m a founder and advisor, obsessed with what happens when you point AI at the parts of marketing everyone hates doing.
Outside of that: father of two, lifelong Knicks fan (yes, still), and a sucker for Mad Men and good cinema. I think the best marketing borrows more from great filmmaking than from any playbook.
$1M → $100M
subscription revenue
$200M
pipeline built
+500%
traffic growth
3 → 40
team scaled
03 / Point of view
Growth is not one channel.
It’s a system.
The best companies don’t win because they run more campaigns. They win because their positioning, pipeline, product experience, content, sales motion, and customer learning loops reinforce each other. My work is making those pieces connect.
04 / Work
Three ways in. All of them start by finding what is blocking growth.
Track 01
Sharper thinking on positioning, demand, pricing, and growth strategy, without taking the seat.
Founders, fractional CMOs, and marketing leaders who want senior sparring and a clear plan.
Track 02
Hands-on execution inside your team: paid media, performance creative, and lifecycle.
Founder-led companies with traction that need campaigns shipped, creative tested, and the funnel run week to week.
Track 03
I build practical AI workflows across research, content, reporting, lifecycle, and creative testing.
Teams that want AI to remove drag from the marketing work without lowering the quality bar.
Separately: open to full-time marketing executive roles with a select few companies. If that’s you, mention it when you reach out.
05 / What I help fix
Three things I focus on in every engagement.
i.
Find the channels that can drive revenue, then build a weekly system to improve them.
ii.
Help sales and marketing focus on the accounts most likely to buy.
iii.
Use AI to speed up research, content, reporting, and follow-up without removing human judgment.
06 / The AI Growth Lab
Working tools, open source on GitHub. Fork them, run them, break them.
Open source · v1
Scores any website on AI-search readiness, then asks ChatGPT, Claude, Perplexity, and Gemini what they know about the brand.
Runs daily in production
A Mac that writes and publishes your blog every morning, automatically. No humans in the loop.
Open source · stable
Make a full website fast. A ready-to-use Astro starter with a blog, CMS, and SEO built in.
07 / Career
Chapter 01
Ongoing · Remote
Founder & Advisor
Partnering with founders to design AI-driven growth systems. Architecting demand engines and automating the full funnel.
AI-driven growth systems
Chapter 02
2025 to 2026 · New York
Head of Marketing & Growth
Owned AI-driven growth across the brand portfolio. Stood up the company's first dedicated AI growth practice.
Launched AI growth practice
Chapter 03
2020 to 2024 · New York
Chief Marketing Officer
Built the enterprise ABM motion from zero. Grew the marketing organization from 3 to 40.
$200M pipeline
Chapter 04
2020 to 2024 · Remote / New York
Head of Marketing
Rebuilt the content and growth engine for a creator platform reaching millions of YouTube users.
+500% traffic
Chapter 05
2018 to 2020 · New York
Global Head of Performance Marketing
Stood up the measurement and audience infrastructure behind the consumer subscription business.
$1M to $100M
08 / Writing
Essays on growth, AI, and how modern companies actually scale.
New writing every other week.
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