Chief Marketing Officer & Founder
I help SaaS and subscription businesses turn traction into repeatable growth.
At The Remarkable Agency, I’m building the teams and systems that connect acquisition, conversion, retention, and AI.
CMO & Founder, The Remarkable Agency
Previously
Selected results from my operating roles
$1M → $100M
subscription revenue
Bloomberg Media
Helped scale the business by building paid acquisition, measurement, and partnerships.
$200M
enterprise pipeline
BENlabs
Built the enterprise account-based marketing program as Chief Marketing Officer.
4x
revenue growth
People Inc. / MyRecipes
Led marketing and growth, aligning acquisition, lifecycle, and measurement.
3 → 40
marketing team scaled
BENlabs
Built and led the team across brand, demand, product marketing, and operations.
02 / About
I’m the Chief Marketing Officer and Founder of The Remarkable Agency. I build the teams and systems that help SaaS and subscription businesses grow.
My most recent in-house role was leading marketing and growth at People Inc. Previously, I served as CMO at BENlabs, led marketing at TubeBuddy, and ran global performance marketing at Bloomberg Media. Across those roles, my work has connected acquisition, conversion, retention, and measurement.
Today, I’m building The Remarkable Agency around that approach, with specialists who own delivery and AI workflows that help the team research, create, and learn faster.
Dominican-born and based in Montclair, New Jersey. Father of two, lifelong Knicks fan (yes, still), and a sucker for Mad Men and good cinema. I think the best marketing borrows more from great filmmaking than from any playbook.
03 / Point of view
Growth is not one channel.
It’s a system.
Repeatable growth comes from connecting positioning, acquisition, conversion, and retention. Teams need clear ownership and measurement they can trust. AI helps them research, create, and learn faster. My work is making those pieces reinforce each other.
04 / Work
Work with me on strategy, engage The Remarkable Agency’s team, or start a conversation about a leadership role.
Work directly with me
A senior partner for the decisions that shape your next stage of growth.
For founders and marketing leaders who want clearer positioning, focused priorities, and a plan their team can act on.
Work with the team
Strategy and execution from The Remarkable Agency.
For businesses with traction that need a team to own a growth priority or lead their marketing. Agency specialists are accountable for delivery.
Discuss a leadership role
Select CMO and senior marketing leadership conversations.
For companies looking for a leader to connect commercial strategy, team development, and measurable growth.
05 / What I help fix
The priorities behind my advisory work and the agency I’m building.
i.
Find what is holding back acquisition, conversion, or retention, then focus the team on the next useful test.
ii.
Give people clear ownership, useful measures, and a shared process for deciding where to invest.
iii.
Use AI to speed up research, content, reporting, and follow-up without removing human judgment.
06 / The AI Growth Lab
Practical tools I’m building to improve marketing research, content production, and measurement. Explore the projects and their code on GitHub.
Open source · v1
Scores any website on AI-search readiness, then asks ChatGPT, Claude, Perplexity, and Gemini what they know about the brand.
Runs daily in production
Automates a daily blog publishing workflow, from drafting content to publishing it on an Astro website.
Open source · stable
Launch a marketing website with a blog, CMS, and SEO foundations already in place.
07 / Career
Chapter 01
Ongoing · Remote
Chief Marketing Officer & Founder
Building the teams and systems that connect acquisition, conversion, retention, and AI for SaaS and subscription businesses. Agency specialists own client delivery.
Building repeatable growth
Chapter 02
2025 to 2026 · New York
Head of Marketing & Growth
Led marketing and growth for MyRecipes, connecting acquisition, lifecycle, product, and measurement.
4x revenue growth
Chapter 03
2020 to 2024 · New York
Chief Marketing Officer
Built the enterprise ABM motion from zero. Grew the marketing organization from 3 to 40.
$200M pipeline
Chapter 04
2020 to 2024 · Remote / New York
Head of Marketing
Rebuilt the content and growth engine for a creator platform reaching millions of YouTube users.
+500% traffic
Chapter 05
2018 to 2020 · New York
Global Head of Performance Marketing
Stood up the measurement and audience infrastructure behind the consumer subscription business.
$1M to $100M
08 / Writing
Essays on growth, AI, and how modern companies actually scale.
New writing every other week.
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