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Selected work

The proof.

Growth engines built across B2B SaaS, consumer platforms, and financial media. A few examples of the growth systems I’ve built and the results behind them.

  1. Case 01

    Bloomberg Media

    Performance marketing

    $1M to $100M

    subscription revenue

    Standing up Bloomberg’s first DTC subscription business.

    Millions of visitors, no monetization engine. Built the paid acquisition, measurement, and partnership infrastructure that turned high-intent traffic into a subscription business.

    • · Managed every paid channel for subscriber acquisition
    • · Creative optimization in partnership with the brand team
    • · Partnership program that added 100K+ subscribers
    • · Launched student and enterprise subscription products

    • 75%

      lower CPA

    • $5M

      ARR from a new product

  2. Case 02

    BENlabs

    Brand and demand

    +300%

    marketing-generated leads YoY

    Launching a new B2B brand for an agency turned AI platform.

    A full repositioning as the business model changed underneath the brand: new identity, new narrative, new website, and the demand engine to back it. Built for senior enterprise buyers.

    • · End-to-end identity system: logo, color, visual language
    • · New website, supporting content, and sales materials
    • · Demand generation and lead acquisition aimed at B2B prospects

    • 175%

      ROAS

    • +80%

      marketing-sourced revenue YoY

  3. Case 03

    TubeBuddy

    Fractional CMO

    +50%

    revenue in one year

    Restarting growth for a creator SaaS after the pandemic spike.

    A post-pandemic plateau. Rebuilt acquisition around email, paid, YouTube, and SEO, then formalized the campaign engine so growth stopped depending on a single channel.

    • · Email acquisition systems and paid media channels
    • · YouTube content optimization and a dedicated SEO program
    • · In-app onboarding improvements
    • · Formalized repeatable marketing campaigns

    • 3x

      YouTube views

    • 3x

      SEO performance

  4. Case 04

    MyRecipes

    Lifecycle and retention

    100K to 2M

    users, zero paid spend

    Growing a consumer platform 20x with zero paid spend.

    No paid budget, so growth came entirely from owned channels: lifecycle mapping, behavioral email, social sharing mechanics, and funnel optimization across every sign-up surface.

    • · Lifecycle mapping to find the conversion bottlenecks
    • · Email program: welcome sequences, behavioral triggers, win-backs
    • · Social sharing mechanics and user-generated content features
    • · Funnel optimization across sign-up surfaces and onboarding

    • 75K

      monthly sign-ups

    • 1.2M

      email-driven sessions per month

    • 3x

      email open rates

  5. Case 05

    Zencastr

    AI performance creative

    $34 to $2.59

    cost per acquisition

    Scaling a podcasting SaaS into five new markets with AI creative.

    CAC in untested markets ran $34 or higher and creative output was stuck under ten assets a month. AI-driven creative production plus full-funnel paid, SEO, and CRO changed the math.

    • · AI-driven creative production across five markets, under 10 to 40+ assets a month
    • · Full-funnel paid media on Meta, Google, and TikTok
    • · 46 SEO content pieces targeting creator and collaboration keywords
    • · Conversion optimization on the homepage and pricing pages

    • +25%

      subscriptions

    • +9.8%

      conversion rate

  6. Case 06

    Hedge Fund Alpha

    Fractional CMO

    +30%

    revenue YoY

    Installing AI marketing infrastructure for a financial media subscription.

    Embedded as fractional CMO at a $2M ARR subscription business that had stalled on narrow acquisition channels and ad-hoc marketing operations.

    • · Full marketing audit and a prioritized 90-day roadmap
    • · AI-assisted content pipeline running at 5x the previous pace
    • · Rebuilt email program with segmentation and behavioral triggers

    • 40%

      of new subs from AI content

    • 3x

      content output, same headcount

    • +70%

      email list growth

Start a conversation How we can work together

Want the inside story on any of these? Happy to walk through the playbook on a call. For the operating roles behind them, see the career page.