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Selected work

The proof.

Results from my in-house leadership roles and client engagements across SaaS, digital subscriptions, and consumer platforms. The work connects acquisition, conversion, retention, and the teams and systems behind them.

  1. Case 01

    Bloomberg Media

    Performance marketing

    $1M to $100M

    subscription revenue

    Standing up Bloomberg’s first DTC subscription business.

    Millions of visitors, no monetization engine. Built the paid acquisition, measurement, and partnership infrastructure that turned high-intent traffic into a subscription business.

    • · Managed every paid channel for subscriber acquisition
    • · Creative optimization in partnership with the brand team
    • · Partnership program that added 100K+ subscribers
    • · Launched student and enterprise subscription products

    • 75%

      lower CPA

    • $5M

      ARR from a new product

  2. Case 02

    BENlabs

    Brand and demand

    +300%

    marketing-generated leads YoY

    Launching a new B2B brand for an agency turned AI platform.

    A full repositioning as the business model changed underneath the brand: new identity, new narrative, new website, and the demand engine to back it. Built for senior enterprise buyers.

    • · End-to-end identity system: logo, color, visual language
    • · New website, supporting content, and sales materials
    • · Demand generation and lead acquisition aimed at B2B prospects

    • 175%

      ROAS

    • +80%

      marketing-sourced revenue YoY

  3. Case 03

    TubeBuddy

    Fractional CMO

    +50%

    revenue in one year

    Restarting growth for a creator SaaS after the pandemic spike.

    A post-pandemic plateau. Rebuilt acquisition around email, paid, YouTube, and SEO, then formalized the campaign engine so growth stopped depending on a single channel.

    • · Email acquisition systems and paid media channels
    • · YouTube content optimization and a dedicated SEO program
    • · In-app onboarding improvements
    • · Formalized repeatable marketing campaigns

    • 3x

      YouTube views

    • 3x

      SEO performance

  4. Case 04

    MyRecipes

    Lifecycle and retention

    100K to 2M

    users, zero paid spend

    Growing a consumer platform 20x with zero paid spend.

    No paid budget, so growth came entirely from owned channels: lifecycle mapping, behavioral email, social sharing mechanics, and funnel optimization across every sign-up surface.

    • · Lifecycle mapping to find the conversion bottlenecks
    • · Email program: welcome sequences, behavioral triggers, win-backs
    • · Social sharing mechanics and user-generated content features
    • · Funnel optimization across sign-up surfaces and onboarding

    • 75K

      monthly sign-ups

    • 1.2M

      email-driven sessions per month

    • 3x

      email open rates

  5. Case 05

    Zencastr

    AI performance creative

    $34 to $2.59

    cost per acquisition

    Scaling a podcasting SaaS into five new markets with AI creative.

    CAC in untested markets ran $34 or higher and creative output was stuck under ten assets a month. AI-driven creative production plus full-funnel paid, SEO, and CRO changed the math.

    • · AI-driven creative production across five markets, under 10 to 40+ assets a month
    • · Full-funnel paid media on Meta, Google, and TikTok
    • · 46 SEO content pieces targeting creator and collaboration keywords
    • · Conversion optimization on the homepage and pricing pages

    • +25%

      subscriptions

    • +9.8%

      conversion rate

  6. Case 06

    Hedge Fund Alpha

    Fractional CMO

    +30%

    revenue YoY

    Installing AI marketing infrastructure for a financial media subscription.

    Embedded as fractional CMO at a $2M ARR subscription business that had stalled on narrow acquisition channels and ad-hoc marketing operations.

    • · Full marketing audit and a prioritized 90-day roadmap
    • · AI-assisted content pipeline running at 5x the previous pace
    • · Rebuilt email program with segmentation and behavioral triggers

    • 40%

      of new subs from AI content

    • 3x

      content output, same headcount

    • +70%

      email list growth

Start a conversation How we can work together

These examples describe past roles and engagements. Today, you can work with me on executive advisory or engage The Remarkable Agency’s team for delivery. For the roles behind these results, see my career page.