Launching a successful SaaS startup takes smart software, obsessive user focus, and strategic marketing. But for many fledgling software companies, marketing missteps derail momentum right out of the gates.
In the world of business, the terms “growth” and “marketing” are often used interchangeably.
But there are some distinct differences between these two critical functions. Understanding how growth and marketing differ can help companies optimize their customer acquisition and revenue strategies.
Most growing companies don’t have the resources for a full-time Chief Marketing Officer. Yet solid marketing leadership is critical. This dilemma has fueled the rise of fractional CMOs – marketing experts available on an flexible, as-needed basis. For organizations seeking to strengthen their marketing impact without blowing their marketing budget, fractional CMOs offer compelling benefits.
I have written and rewritten this sentence 235 times. Well actually the number is higher or lower depending on whether writing and re-writing in your head as a thought exercise is part of the count. For the last two months, I feel that I have lost all of my ideas, good habits and ability to …
