Hi I am Alex!
A marketer, growth advisor and father

I currently lead all marketing for BenLabs an AI company in the intersection of brands and the creator economy.

Since 2004, I have worked in finance, subscription businesses, and entrepreneurship.  Throughout that time, my teams have generated over $200M in revenue, built teams of up to 30 people, and advanced my own career from product manager to head of marketing.

On this page, I explore ideas around growth marketing, career advancement, and personal development.  

If wanting to get in touch please fill out the contact form here. 

Brands I have worked with

In addition tons of experience with startups and series A - C
Advisory and Coaching Services

Accelerate your company and/career growth with my services

Growth Advisory | Fractional CMO

Perfect for founders and companies from series A to C or established companies looking to modernize their marketing. We will work on identifying your growth mechanisms and the key activities that make sense for your business. I

Career Coaching

I work with marketers wanting to accelerate their career pace. As someone who has personally managed and hired entire marketing teams, I can be of valued when thinking where to go next and providing you with optionality.

Marketing Team Augmentation

I specialize in forming short-term or long term outside teams to support internal marketing teams. I use existing list of talents or find and train new ones on a rapid basis.

Latest Writing

SaaS Mistakes
Marketing

Top Marketing Mistakes SaaS Startups Make and How to Avoid Them

Launching a successful SaaS startup takes smart software, obsessive user focus, and strategic marketing. But for many fledgling software companies, marketing missteps derail momentum right ...
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Growth vs Marketing
Uncategorized

Growth vs. Marketing: Key Differences

In the world of business, the terms "growth" and "marketing" are often used interchangeably. But there are some distinct differences between these two critical functions. ...
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fractional-cmo
Uncategorized

The Rise of The Fractional CMO for SaaS and Fintech

Most growing companies don't have the resources for a full-time Chief Marketing Officer. Yet solid marketing leadership is critical. This dilemma has fueled the rise ...
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